If you are not building your email list, you really should be. An email list is a goldmine when it comes to your business. These are a group of people who have explicitly said they want to hear from you, and have willingly given you their email address so you can stay in touch with them. Your email list is one of your most valuable assets – you can take your email list with you and if you ever have tech issues such as your website crashing, you can stay in touch with your customers and prospects via email.
Why you need to build your email list:
Drive your Facebook fans to your website
As I have said before, it is getting harder for businesses to reach their fans on Facebook, which is even more reason for you to be building your email list. Connect with people on Facebook then drive them to your website to sign up for your list. You can use Facebook Ads to target specific groups of people who will be interested in what your business offers (it is actually scary how much Facebook knows about us!). Regardless of what anyone says, Facebook Ads are still cheaper and more targeted than Google Adwords or advertising on TV or in the newspaper. Once they have subscribed, you can tell them about your products and services.
Selling doesn’t work on social
People go on Facebook to see what their friends and family are up to. They generally don’t go on Facebook to be sold to. Facebook has also said that from January 2015 they will show less ‘promotional’ posts in the news feed unless business pay for Facebook Ads. This is another reason to drive your Facebook fans to your website or to a Facebook Custom App so they can sign up for your list. Then when they are on your list, you can start to build a relationship with them to build know, like and trust and from there, you can start telling them about your products or services.
Everyone has an email address
Pretty much everyone on the planet has an email address. And they check that email address at least once a day or more. Not everyone is on Facebook (I know! Shock, horror!) and not everyone checks their Facebook or Twitter account on a daily basis. The chances of them opening your email is much, higher than them seeing a post on social media. If you still don’t believe me, check out these stats.
What are you going to do today to start building your email list?